
	Knowledge Sharing >> Online Marketing

Learn how to adjust your Pay-Per-Click advertisement

Thu, 26 Jul 2007

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Pay-Per-Click advertisement (PPC) is very common today. You can always find some advertisement on search engines, web directory, portal site, or many other web site. You can make a PPC easily on Google or Yahooo. They provides a friendly interfaces for you create an advertisement, find keywords, make your bid and provides lot of statistic data.

When you post a PPC, there are many things you can adjust. The following three item should be the most common: Budget, Cost-Per-Click, and Keywords. But what is the real impact to have different value on them. What happens if you raise your budget? What happen if you lower the CPC? Let us give you some ideas on this matter.

#1 Budget

Budget is the amount you would like to pay for your overall advertisement.

What happen if you put a higher budget?

Advertisement Impression: Increase
Number of Click: Increase
Advertisement Ranking: No effect

#2 Cost-Per-Click (CPC)

CPC is amount you would like to pay for every click of your advertisement.

What happen if you make a higher CPC?

Advertisement Ranking: Increase
Click-Throught-Rate(CTR): Increase
Advertisement Impression: No effect

#3 Keywords

Keywords is the searching term or wordings related to your advertisment

What happen if you provide more specified keywords? e.g. "3G Mobile Phone" instead of "Phone"

Click-Throught-Rate(CTR): Increase
Advertisement Ranking: Increase
Advertisement Impression: Decrease

Now you can understand adjustment on the Budget, CPC, and Keywords can bring you different effect. You can make suitable adjustment to achieve your objective of advertisement.

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