Search engine optimisation (SEO) helps your website to acheive a higher ranking in search engine. It is a low cost method to generate traffic, and brings customer. Follows are a list of step you should follow to do the search engine optimization.
1. Analysis of web access log or web analytics reports
2. Consolidate keywords from your existing marketing strategy
3. Using keyword research tools and find related keywrods of your website
4. Checking the search engine saturation of keywords