 |
 |
Knowledge Sharing |
|
 |
|
 |
|
|
Testimonials and Guarantee strengthen your online business
| Printer Friendly Version |
|
|
Online business success depends on thousands of factors. Price and quality of your product are two important factors. Factors related to your website also play a major role in the success, for example, site popularity, page rank, ordering process, etc. Trust of your website is one of the important factor. People only do business with people who with trust.
There are many ways to boost your online business by building your trust. Here are two ways:
1. Publish testimonials
Testimonial is important and it can build trust of your website. It can greatly increase your sales.
No one wants to buy junk. In the Internet world, in most case, visitors cannot feel/experience the product. You need to clear any doubt in your visitors and show them your product is valuable. Collect and publish the testimonials from your customers, and that will greatly increase trust of your website. Visitors feel more comfortable to shop with your website.
You need to publish these testimonials on your product page which can build up the confidence of the visitors.
2. Offering a guarantee
A research states that 70% of people who sees no guarantee will leave the sales page just because theyˇ¦re not convinced!
If your product delivers well, why wonˇ¦t you offer a guarantee?
You must earn your visitorˇ¦s trust. This is similar to the testimonials.
You can offer different types of guarantee, likes refund guarantee, delivery guarantee to fit your business.
Where to put the guarantee? The home page, product page and ordering page.
Related Articles:
Don't Annoy Your Visitor
Five Tips to Improve Your Website's Readability
Improve the First Impression of your Website
Your website content may have these 3 mistakes
Free Online Marketing Book: Conversation Marketing
Five Things for Web Site Success
Keep your visitor stay longer at your website
Three Way to Make Visitors Add Your Website to Their Favorites
|
If you have any comment or inquires,
please send email to editor@evinco.com.hk
You have permission to reprint the article. Use it in your ezine, at your website or in your newsletter. The only requirement is including the following statement: "Article by Evinco Solutions Limited, visit www.evinco.com.hk for more original content like this." |
Evinco Editor
|
Back to Knowledge Sharing
Column
Home Page
|
|
|
|
