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Pay-per-click Ad: Simple & Cheap online advertisement Printer Friendly Version



Pay per click advertisement (PPC) is a simple and cheap way to promote online and generate website traffic. The cost to make PPC is not high, you can build the advertisement and select the keywords by yourself. In traditional advertisement, the rate is directly related to time and place the ad displayed. However, the rate of PPC does not related to the number of ad displayed. The rate is counted when the ad is clicked. Your money is spent on the traffic generated to your website. Format of PPC PPC shows your ad on the website or search engine. When your selected keywords is matched with those on the search query, your ad may be shown out. The rated is determined by the bidding. The higher the bid you made, the earlier the ad is shown. The ad also shown in some website with rich content. The search engine bot will index those website and show the related ad there. PPC provider In the market, there are two big players: Google and Overture. The brand name of Google PPC is Google Adwords. And Overture is a Yahoo company. #1 Google Adwords The highest bid ad is shown on the top of the search result. Other ads will shown on the right hand side. The application of Googl Adwords is processed automatically, it takes less than 30 mins to show your ad from setup a account. You will be charged HK$50 for account setup. All the fee will be transacted at the end of each month by credit card. Of course, you can set up a limit on your expense. #2 Overture The layout of Overture ad is similar to Google Adwords. It will shows the ad on the top of search result and the right most of the page. The lowest bid price of Overture is HK$0.5, and for those "hot" keywords is HK$2.0. It takes two to three days to process the application. But it will not charge any account setup fee. But you need to make HK$240 deposite to your account and this deposite can be used to pay the fee later. Advantage of PPC The advantage of PPC is that you can pick your keywords. You can gauranteed your ad is displayed to your targeted customers. Another is the flexibility. You can modify your ad, make a new ad or stop the ad at any moment you want. If you want to make some promotion on some adhoc event, you can make that happen too. You can also enjoy the free visibility as the ad is free if it is not clicked. Of course, this will bring you any traffic, but your website name, your product name is still shown out.
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